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The Southern is the place for men's clothes, formal wear, and outdoor gear. We offer garments you will want to wear every chance you get by featuring amazing brands with high quality fabrics focusing on fit, performance, and longevity. Specializing in menswear since 2016, we have quickly become the ideal place for the Southern Gentleman and Outdoorsman to find exactly what he needs for his demanding lifestyle. Located in the middle of historic downtown Oneonta, Alabama, we are ready to help you!